CRUEL SUMMER

I wrote the social posts for Freeform’s Cruel Summer Season 2 “Cruelly Hacked” takeover where a faux hacker dubbed as “xUNKNOWNx” deleted all previous Cruel Summer posts and took over for the day, teasing fans with memes, polls, and conspiracies surrounding what happened to Luke.

The “Cruelly Hacked” execution yielded a 624% increase in reach vs the previous week’s time period, heading into the finale.